| Partner Login | Share this Share this |
facebook twitter youtube flickr issuu

Home Smart Policies Smart Awards

IRU Coach Tourism Innovation Award



Rules of Procedure


What is the Aim

The aim of the IRU Coach Tourism Innovation Award is to recognise and promote industry practices leading to a greater use of group tourism by coach, through high quality and cost-effective innovative projects and services.


Who is eligible?

IRU Coach Tourism Innovation Award candidates must be companies active in group tourism by coach in any country. The IRU Coach Tourism Innovation Award is open to any private transport company, whose main business is coach tourism.


What are the Benefits for Winners?

Winners of the IRU Coach Tourism Innovation Award:

  • Will have their innovative project promoted by IRU, its Members and partners via various press events and activities, as well as within the global Smart Move campaign as a best industry practice.
  • Can use the official IRU Coach Tourism Innivation Award logo, which will specify the year the award was given, on their vehicles, company letterhead, and promotional material, to inform their customers and partners of the international recognition for their innovation.
  • Will receive an IRU Coach Tourism Innovation Award trophy that they can proudly display to motivate staff and for promotional activities.
  • Will receive round trip tickets and accommodation for two persons to the IRU Coach Tourism Innovation Award ceremony.

Criteria to be assessed

Projects submitted for consideration:

  • Must correspond to the core values and the objective of the Smart Move campaign to increase substantially the use of coach tourism services.
  • Must demonstrate a sustained and cost-effective increase in the number of tourists transported.
  • Should include wider operational initiatives aimed at improving the attractiveness and the use of group tourism by coach, such as:
    - network or service improvements,
    - the creation of innovative new services, including on board services,
    - information and marketing campaigns,
    - implementation of quality, safety and/or security schemes,
    - implementation of environment care programmes,
    - implementation of customer care programmes, including for disabled and mobility impaired people etc.
  • Could be a partnership between a coach transport company and a tour operator/travel agency.
  • Could be a partnership between different coach transport operators or transport/tourism stakeholders sectors (tourism authorities, tourist destinations, customers’ groups, taxis, trains, ferries and aircraft).

How to apply?

All applications must contain:

  • A clear description of the project/service, emphasising the resulting benefits for coach tourists, society and operator(s). The scope and duration of the project must be clearly stated.
  • In the case of partnerships, clear information on the nature of the partnership. The role of the coach operator(s) in the partnership must be emphasised. Economic and financial aspects must be described in full.
  • Clear descriptions of any market analyses and promotional campaigns, and of incentives offered to coach tourists, such as special services.
  • Feedback from customer satisfaction surveys.
  • Basic information on investments made and revenues generated by the project, including any subsidies received.
  • Facts and figures demonstrating that the project’s objectives were achieved.

IRU will collect applications either through its Member Associations or directly (with the agreement of its Member Associations in the country concerned) or, in the countries where no IRU Member Association exists, through its partners’ network within the Smart Move campaign, and will submit projects that meet the IRU Coach Tourism Innovation Award criteria to the international jury.


Candidate dossiers should be submitted:

  • Physically to the following address: IRU Permanent Delegation to the EU, 32-34 av. de Tervueren, Box 17, 1040 Brussels, Belgium (for the attention of Sonila Metushi) with “IRU Coach Tourism Innovation Award” clearly marked on the envelope or
  • Electronically as an email attachment to sonila.metushi@iru.org mentioning “IRU Coach Tourism Innovation Award” in the email subject or
  • Electronically via this submission form.

Each dossier should state the name, title, address, telephone, fax and e-mail of a contact person. The deadline for submission is 30 June 2017


Who awards the IRU Coach Tourism Innovation Award?

The IRU Coach Tourism Innovation Award will be awarded by an international jury, composed of representatives of the coach business community and other international governmental or non-governmental organisations and stakeholders, which will select the most innovative and cost-effective project.

All decisions of the IRU Coach Tourism Innovation Award international jury are final. The IRU Coach Tourism Innovation Award international jury shall publicly announce the winner at an appropriate international event during the second half of 2017.


For Additional Information

Contact the IRU Permanent Delegation to the EU in Brussels (Sonila Metushi at Tel: +32-2-743 25 80 or Fax: +32-2-743 25 99 or E-mail: sonila.metushi@iru.org, mentioning “IRU Coach Tourism Innovation Award 2017”, Avenue de Tervueren 32-34, bte 17, B-1040 Brussels, Belgium.)


 Smart awards
 Smart politiques 


Print this pageAlphabetical indexSitemapSearch