The US Motorcoach Council joins forces with Smart Move
Brussels, December 11, 2009
The US Motorcoach Council – a North American industry-wide initiative to promote public awareness of the availability, selection, usage and benefits of coach transportation – has joined forces with Smart Move. The Motorcoach Council is working to create public awareness, shift perception of the coach, and change consumer preferences. The Council aims not only to add the coach to the consumer’s list of viable transportation options, but also to rise above the competition and trump the consumer’s preference for trains, planes and personal automobiles as the transportation mode of choice.