Smart Move in Sweden
Scandinavia's leading fair for the travel, tourism and meeting industries, TUR (www.tur.se), took place at the end of March 2010 at the Swedish Exhibition & Congress Center in Gothenburg. The Swedish Bus and Coach Federation (www.bussbranschen.se), one of the largest exhibitors at the fair, held their own seminar program during the fair and invited Smart Move to speak about the campaign, background and achievements so far. The presentation was well attended and received, and the Smart Move Team thanks our Swedish partner for this excellent opportunity to further disseminate the campaign’s message.
"In Sweden, we work hard to spread the messages of the campaign to our member companies, other contacts within the transportation industry and bus manufacturers. The seminar at the TUR fair is an activity we are doing as the bus transportation industry to reach out with the message of excellence," says Helena Gibson Ek, Head of Communications at the Swedish Bus and Coach Federation. “We want more of our member companies and government authorities to join the Smart Move campaign.”
Ben Reichert, IRU
See the Smart Move PowerPoint Presentation (2.6 MB)