Smart Move best practice: parking & ride facilities
Park & ride facilities, situated next to major bus and coach routes in the suburbs, attract more people from the countryside to leave their cars outside the city and alternatively use collective/public means of transport to reach their final destination in the city. Park & ride services offered at lower prices than inner-city parking are more likely to succeed.
In 2001, Cambridgeshire, in cooperation with Stagecoach, introduced a new strategy based on park & ride facilities, a new fleet, bus priority measures, a new fare structure and marketing campaigns. As a result of these measures, Cambridgeshire was able to increase its passenger volume by 77% from 2001 to 2006.