Secrets of Creating Women-Only Tours
To mark International Women's Day 2016 we're highlighting the role of women working in passenger transport. The story below comes from our american partner The American Bus Association and is written by Linda Edelman of Custom Tours Inc. She highlights some ideas for developing tailored tours for women, but many of the points she raises have universal application .
Women love the idea of getting away with women, be it with their tight circle of friends or as part of a tour that simply consists of other women they can have fun getting to know. Once again, it’s all about the experience: traveling and sharing, and learning something new with a good friend, mother, or daughter are the driving factors. Women love to share new experiences, discuss female topics, and of course have fun! Rejuvenation, bonding with other women, and not having a care in the world, even for 24 hours, are huge.
Here are some helpful hints for getting started:
As with any new product, sell at a price point where you do little more than cover expenses at first. Provide an amazing experience, and your clients will help market for you. Women gain strength from other women, because they have a unique curiosity and desire to disengage from societal expectations. Show that your program will allow rehabilitation and rejuvenation of one’s soul and a place for women to come together and expand their spheres and connections with themselves, and you will be on your way to creating the perfect women-only tour experiences!