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Make the Smart Move now: support buses and coaches at ZERO cost

05 January 2012 - Buses and coaches are instrumental in achieving the sustainable mobility of all people, as safe, green, affordable, user-friendly and efficient elements of the entire public transport chain. Joining and promoting the Smart Move campaign can be a zero-cost way of supporting and encouraging the growth in bus and coach travel.


In order to help you support the campaign, you will find below a list of simple advices, easy to implement, that will help you shout a big “YES” to buses and coaches, at no cost for you and your company or organisation.


Simple actions such as posting the Smart Move logo, with a link to www.busandcoach.travel, on your website to let your members/customers/readers/friends know that you are part of the Smart Move global family is a great first step..


All Smart Move logos, videos and promotional materials are available free of charge here for any Smart Move supporter to use.

Want to do more? See the list below or ask for information at info@busandcoach.travel.


Telling us about your news and your latest activities helps promote not just your own organisation but helps spread the word about bus and coach growth to a wider audience.  So drop the Smart Move team a line and tell us about your smart news, events, facts & figures, industry initiatives and best practices.


The Smart Move Team



Zero-cost  package for use by any supporter

Website and e-communications

  • Place the Smart Move logo + link to www.busandcoach.travel visibly on your website
  • Use the Smart Move logo and or values + link in your email signature
  • Add the Smart Move logo and website URL on your electronic communications materials (.pdf brochures, event programmes, etc.)
  • Use Smart Move videos wherever suitable to support your own messages. Ask your webmaster to get the script from the Smart Move You Tube Channel
  • Encourage your partners to do the same
  • Forward Smart Move press releases to your press contacts
  • Subscribe to the Smart Move newsletter
  • Promote the smart move newsletter to your partners and encourage them to subscribe.

Related Links and Materials


Standard Communications

  • Add the Smart Move logo and website address on your communications materials and publications at the next reprint
  • Add the Smart Move logo and website address on your stationary at the next order/reprint
  • Forward Smart Move press releases to your press contacts
  • Encourage your own members/partners to do the same.

Related Links and Materials


  • Have a short Smart Move slot at events you organise or participate in as a speaker:
    • use the Smart Move video trailer or others
    • insert 1-2 paragraphs on Smart Move in any speech/intervention/press release
    • have a ready-to-use Smart Move presentation slide (PowerPoint or else) with the logo, main message, values and website URL
    • as a rule, place emphasis preferably on objective and values (simple messages)
    • Encourage your own members to do the same

Related Links and Materials

Social Media

  • Place Smart Move social media icons + link on your website, next to the Smart Move logo and link
  • Follow Smart Move on its social media groups (Twitter, Facebook, YouTube)
  • Post comments/info/links/images/videos on Facebook and retweet Smart Move tweets on Twitter
  • Advertise Smart Move social media groups on your own social media group
  • Encourage your partners and clients to follow Smart Move social platforms
  • Encourage your partners and clients to post comments/info/links/images/videos etc.

Related Links and Materials






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