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Love the bus


 

 

A European bus operator conducted a flash mob in the UK city of Leeds to promote bus use among the wider public and persuade them to leave the car at home. Check out the video above and see for yourself and to discover some fascinating facts and arguments about why taking the bus is best.

 

The video not only provides some interesting and fun viewing but is also an excellent example of the innovative ways that bus use is being promoted by private operators. Flash mobs not only grab the attention of participants and those wittnessing them, but many of them also prove to be big hits online, adding to the reach and impact of promotional campaigns. 

 

Discover more about the campaign and how the people of Leeds are being incouraged to leave the car at home.


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