FNTV study reveals how the French perceive coaches
The results of a study on the “mots de l’autocar” conducted by Médiascopie for the Institute for the National Federation of Passenger Transport (FNTV) were presented at the 23rd Congress of the Federation on October 14. Médiascopie Institute interviewed 600 people about their perception of coaches in order to establish a “mental map" related to coaches as a means of transport as well as expectations of the people and specific risks associated with coach travel.
Results showed that:
• the development of the coach transport industry is perceived very positively.
• Coaches and buses are close to the train and the plane in the preferred means of transport among the French.
• The safety of coaches is perceived to be pretty good, and the fact that there are 30 times fewer fatalities by bus than by car was seen as a strong argument in favor of coaches.
• The perception that a coach can replace 30 cars was highly valued. In addition the fact that a coach pollutes less than a car, a train or a plane makes it a viable sustainable transport mode.
• The idea of "affordable and stable price" is closely associated with coaches and this attribute is highly valued by the respondents.
Read more about the study here.