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Danish coach operator Papuga wins global IRU Coach Tourism Innovation Award 2013

Danish coach company Papuga A/S awarded IRU Coach Tourism Innovation Award 2013, for highly innovative and affordable coach-cycle road tour concept "Let’s Cycle Together". 


17 October 2013 - The "Let’s Cycle Together" concept from Papuga A/S was appreciated by the international jury as a highly innovative product, significantly contributing to targeting and attracting customers from different socio-economic backgrounds and age groups to the more traditional coach tours market. By implementing this innovative and affordable product, Papuga’s offer managed to stand out as a relevant service in the rapidly evolving modern tourism industry.


"Over the past 10 years, the cycling sport has evolved tremendously in Denmark and is the fastest growing sport in the country. The concept is intended for recreational cyclists, who want more than just a Sunday stroll in local neighborhoods, while getting a social experience. The whole concept has had a positive impact on our core business and created many new customers who have not previously ordered transport from Papuga A/S. I am very happy and proud that the concept has become a reality and has gained recognition."


Carsten Papuga, Manager of Papuga A/S



Read the "IRU Coach Tourism Innovation Award 2013" winner's application file



 papuga-as.pdf (1.4 MB)  


Read the press release 






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