Cluj-Napoca offered free rides to people reading on the bus
The Romanian city of Cluj-Napoca celebrated the title of European Youth Capital 2015 with class. For a week in June, the city offered free ride to anyone who would be reading during their journey. The week was part of several other initiatives which were aimed at promoting reading in the city.
The idea was proposed by Mr.Miron, a resident of the city, to the mayor of Cluj-Napoca who then introduced the idea to his followers on Facebook. After receiving tremendous amounts of positive feedback, the plan was then put into action.
“I believe that it’s better to promote reading by rewarding those who read, instead of criticising the ones who don’t,” wrote Miron on website Bored Panda .